About Southern Insurance Group

Southern Insurance Group, LLC is a privately held independent agency in Columbia, Mississippi. With decades of combined professional experience, our producers are committed to transferring risks and providing coverage for personal and commercial needs. With strong partnerships and access to specialty and diversified markets, we have many options that fit your specific needs.

Doug McElroy


With over 25 years of insurance experience and an LUTCF designation from The National Association of Insurance and Financial Advisors, Doug has an extensive background in personal and commercial insurance accounts. He holds a BS in liberal arts from The University of Southern Mississippi as well as licenses in property and casualty and life and health. Doug enjoys golf in his free time and loves to vacation at the beach with his family.

Nick Olier

Branch Manager

Nick is a graduate of Mississippi State University where he earned his business administration degree in insurance, risk management and financial planning. He is originally from Crystal Springs, Miss., but he moved to Hattiesburg, Miss. in 2010 to continue his career in insurance before settling in Brandon, Miss. He’s happy to be helping people in a field he is passionate about. Nick loves spending time with his family, usually enjoying some great Mexican food, and would love to be planning his next vacation to the Bahamas.

Andrew Brown

Benefits Producer

Andrew is a graduate of The University of Southern Mississippi with a business administration degree in entrepreneurship. He holds licenses in property and casualty as well as life and health. Brown coordinates voluntary products enrollments and serves as a benefits counselor. Andrew is fond of saying, “Well, that’s that,” and if he had the superpower of teleportation, he’d be in the Rocky Mountains with his cat, Carmela, or playing golf near a beach.

Kyle Wilks


Kyle holds a Bachelor of Business Administration from Belhaven University and with many years of experience in the insurance industry, holds licenses in property and casualty and life and health. Kyle enjoys a juicy ribeye while he listens to his favorite country tunes or while watching ESPN, and if he could do all of that at the beach, it would be the best day ever.

Lucas King


Lucas works with customers seeking personal coverage as well as commercial coverage. He earned a Bachelor of Business Administration degree in risk management, insurance and financial planning from Mississippi State University. Lucas holds a Property and Casualty License and a Life and Health License. If Lucas isn’t helping customers secure the perfect coverage at SIG, he can be found spending time with his wife and daughter, Erin and McCarty, or pursuing his true passion of chasing deer and turkeys with his dad.

David Sides


David has been serving the south Mississippi area for 28 years and is committed to exceeding customer expectations in sales and service. He loves to help customers solve their personal and business insurance needs. David’s motto is,“You’ve gotta dance like nobody’s watching, love like you’ve never been hurt. Sing like nobody’s listening; live like it’s heaven on earth.” When he is in the car, you will find David listening to country music on his way to the mountains or beach.

Nicole Bass

Commercial / pERSONAL csr

Nicole has worked as a licensed representative with Allstate Insurance and has extensive experience in related fields. She holds a business administration degree from Troy University and licenses in property and casualty and life and health. Nicole has three cats and a dog, enjoys country and Christian music and loves to vacation in Destin.

Belinda Broom

Commercial / Personal CSR

Belinda has over 20 years of experience in the insurance industry and handles personal/commercial lines. Her favorite vacation locale is in the mountains of Gatlinburg, Tenn. She enjoys spending time with her grandchildren and watching her favorite reality show with a slice or two of pizza.

Reba Rutland

Commercial / Personal CSR

Reba has over 20 years’ experience in both commercial and personal lines insurance. She holds licenses in property and casualty and life and health.

Peggy Jennings

Commercial / Personal CSR

Peggy has over 50 years of experience in the insurance business and has worked with several companies as an underwriter and marketing representative. She has also worked in a number of agencies as an agent, marketing manager and customer service representative. Peggy has obtained a Certified Insurance Counselor designation and holds a property and casualty license. She is also a licensed esthetician. After working in her yard, she may sit down with a bowl of bread pudding to read the latest John Grisham or watch an episode of Grey’s Anatomy.

Edwina Dupree

Commercial / Personal CSR

Edwina has over 25 years of experience in commercial insurance with a CISR designation from the National Alliance for Insurance and is a certified professional work comp account manager. In addition, she holds a license in property and casualty. After spending time with her three grandchildren, you will find Edwina watching the Andy Griffith show or John Wayne westerns with her two grand furbabies and a good mystery book.

Arin Boutwell


Arin will graduate from the University of Southern Mississippi in December with a bachelor’s degree in Business Administration and is working toward licenses in property and casualty and life and health. Arin is an animal lover with two dogs, Hercules and Nixie, and enjoys singing, traveling to the beach, and spending time with her family.

Mary Webb


Mary is a licensed Property and Casualty agent with over five years of experience working in Professional and Commercial insurance lines. Her favorite food is Asian-inspired seafood dishes, and she loves the beach. When Mary is not working at Southern Insurance, you will find her teaching Yoga, spending time with her daughters, biking, and gardening.

Cindy Davis

Commercial CSR

Cindy has over 30 years of experience in the insurance industry. She has brokered insurance at USF&G, Wellington Associates and Heiden & Garland. She is licensed for property and casualty insurance.

Gina Sotelo

Commercial CSR

Gina works primarily with commercial lines. She has expertise in commercial insurance, holds a property and casualty producer license and an independent adjuster license. In her free time, Gina loves spending time with her family and pets.

Allita Smith

Commercial CSR

With over 30 years’ insurance experience and a focus on the transportation industry, Allita currently holds a property/casualty insurance license for the state of Mississippi. She loves hanging out with her kids and grandkids.

Heather Broom


Heather works in accounting for Southern Insurance Group. She holds a BA in business administration from Mississippi College and a Master of Business Administration (MBA) from William Carey University. She has three years of related experience. In her free time, Heather enjoys playing golf and vacationing at the beach.

Ashley Creel


Ashley has ten years of experience in the Financial Industry and is currently studying for a license in Property and Casualty. One skill that most people don’t know about Ashley is that she loves knitting and cooking. Ashley is a big Star Wars fan and enjoys having dance parties with her daughter, listening to her favorite band (the Beatles,) and hiking.

Danny Wilks


Danny has a strong insurance background with more than 30 years of experience. He previously owned Danny Wilks Insurance, LLC in Columbia, Miss. He has focused his career on both commercial and personal lines accounts and carries licenses in property and casualty as well as life and health. Danny loves fried catfish and John Wayne movies, and when he’s in his car, he sings along to Willie’s Roadhouse music station on SiriusXM.